4 Essential Principles for Geographic Farming Success
Good agents know the “sweat equity” of knocking on doors and showing your face at the community center are key to your geographic farming efforts. But great agents know there’s so much more to establishing yourself in an area and becoming the dominant real estate go-to person.
Here are four ways to make sure your farming efforts count:
Should you farm?
First and foremost, you need to decide if farming is even right for you. In most cases, the answer is: YES! But only if you’re willing to put in the effort on a consistent basis. It’s not easy, but it’s worth it. And remember, while farming can be a great boost to your business, it should be just one of the different types of marketing efforts you involve yourself in.
Choose your farm wisely
Okay, so you’re going to do it! Enthusiasm is a must, but don’t just jump right in without preparation. The number one thing you need to do before you begin? Research. And more research. It’s critical for you to know about the area’s demographics, property turnover rates, price range, and any existing competition before you decide if the farm is right for you. Also, you should consider whether you want to farm your own neighborhood or not. Another consideration is whether there’s room for later expansion. Lots of questions to answer before you start.
Know your farm
You’ve picked your farm and studied up on the details. Now you need to get down to the business of intelligently injecting your brand into the area. To do that, you need to understand your farm so you can provide the right messages at the right time. You’ll need to consider your budget and establish a contact frequency. Go into it with a plan!
Know your tools
You’re aware of the power of direct mail and door knocking. Those in-person contacts are invaluable. But today, you need to understand how to balance your offline efforts with the online tools that are available to you. Making the most of strategic, targeted Facebook ads, zip code dominator tools, and farming services that are integrated with your CRM are indispensable helps that can make the difference between a farming flop and a huge harvest!
To learn more about successful farming techniques, download this handy FREE eBook, Geographic Farming in the Digital Age, which Chime Technologies co-wrote with Debbie De Grote of Excelleum Coaching and Consulting, with input from a few top experts. The eBook offers many more valuable tips for how to make the most of all the geographic farming tools available to you.