Lead Nurturing Tips: Why 3 Touches is Not Enough to Convert a Lead
Whether you’re just starting out in the real estate space or you’re a seasoned realtor, generating leads can be one of the trickiest parts of the business. But what do you do with that lead once you’ve gotten their info, whether through email signup at the latest open house or the IDX you created on Chime? No matter the niche you’re trying to target, warming up cold leads is an integral part of the game.
Let’s say you got a mixture of several emails and cell phone numbers from prospective clients at this weekend’s open house. What should you do with all of this contact information? How you approach your leads can make all the difference in your business’s success.
Salesforce claims that you should strive to reach out to a prospective client approximately 6-8 times before considering them a warm, viable sales lead. Why? Not only does it take a lot of information to prepare a lead to become a sales-ready client, but those same people are increasingly immune to traditional sales pitches and advertising. How many times have you glazed over during a television commercial or blindly clicked away from a pop-up ad on a website?
To get your lead’s attention, you have to be strategic with your advertising tactics. For instance, you could go the easy route and stick to just email – but using just one method to communicate can wear down your list quickly. Putting yourself in front of leads in several different places – Facebook, text, email, and snail mail – gives you a far better chance at piquing their interest than simply sending them 12 emails that they can so easily ignore.
No matter how you go about it, it’s important to keep your communication personal but to the point. Adding that personal touch can help you stand out from the pack, but nobody wants to read a novel in their email. Consider another unique option to get your name out there – write a quick thank you note to the couple you met at this weekend’s open house, or to the realtors you had drinks with at the convention.
Seem like a lot of work to add to your already busy schedule? With automated email and text drip campaigns, and unique action plans that you can cater to your needs, Chime can help you nurture your leads and drive your business forward, all while saving you time and money!
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